Marketing is an important aspect of today’s leisure and tourism
industries. Whatever the type of leisure or tourism organisation and
its motives for providing products and services, the basic principle
underpinning marketing is the same: getting the right product to the
right people in the right place at the right price using the right
promotion. As the leisure and tourism industries are highly
competitive and customers are becoming more demanding, any
organisation that does not use marketing effectively will not succeed.

This unit introduces you to the four key marketing tools that
organisations use (click on them to find out more):